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These Terms of Sale (the « Terms ») govern the contract between Safarworld Ltd (« we », « us », « the Supplier »), the company that publishes the The Mirra app, and any person or entity (« you », « the User ») who takes out a paid subscription through the The Mirra mobile app, available on the Apple App Store and Google Play Store.
The Mirra is published, operated and maintained by Safarworld Ltd. Any query concerning a subscription, a payment, a cancellation or a refund must be sent to support@themirra.app, the only address authorised to handle customer requests.
By taking out a subscription you confirm that you have read these Terms and accept them in full. These Terms take precedence over any other document, unless Safarworld Ltd has agreed otherwise in writing beforehand.
Safarworld Ltd may amend these Terms at any time. The Terms that apply to your subscription are those in force at the moment you subscribe.
Safarworld Ltd — publisher of the The Mirra app
A company registered in the United Kingdom
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
Single point of contact: support@themirra.app
The Mirra is an emotional wellbeing app. A paid subscription gives access to the following:
The features available on the free plan are set out in the app. Safarworld Ltd may change the features included in each plan, giving users advance notice.
To use the app you must download it from the App Store (iOS 16 or later) or Google Play (Android 9.0 or later) and create a user account. Creating an account is free.
You agree to provide accurate information when registering and to keep it up to date. Accounts are strictly personal and must not be shared. You are responsible for keeping your login details confidential.
Safarworld Ltd may suspend or close any account that breaches these Terms or the Terms of Use.
The Mirra is free to download and offers a free plan with limited features, alongside a paid subscription (« Premium ») available on a monthly or annual basis.
Current prices are displayed in the app and on the product listing in the Apple App Store and Google Play Store before you subscribe. You review and expressly accept the price at the point of purchase. No payment is taken before that explicit confirmation.
Prices may change. The price that applies to your subscription is the one displayed at the moment you confirm it. Prices may vary depending on the country and currency of your Apple or Google account.
All prices include applicable taxes. Payment is processed through Apple App Store or Google Play billing, depending on the platform you use. Safarworld Ltd has no access to your payment card details, which are handled solely by Apple or Google.
Your subscription starts as soon as the platform confirms payment. Apple or Google will send you the confirmation.
Where a promotional or discounted price applies, it is valid for the period and on the conditions stated when the offer is presented. There is no right to renew at the promotional price.
A seven (7) day free trial is offered to new Premium subscribers who have not previously used a trial on the same Apple or Google ID.
⚠️ If you do not cancel before the trial ends, your subscription will automatically convert to a paid subscription and you will be charged for the plan you selected. Cancellation must be made through your App Store or Google Play settings at least 24 hours before the trial ends.
Safarworld Ltd may restrict or withdraw the free trial for any user who has already taken one, or where fraud is suspected.
Subscriptions run for one month (monthly plan) or one year (annual plan), starting on the date you subscribe or at the end of the free trial.
Your subscription renews automatically at the end of each term for an equivalent period, at the price in force on the renewal date, unless you cancel beforehand (see section 8). Apple or Google will notify you in advance of any price increase at renewal, in line with their own rules.
You may cancel your subscription at any time, without penalty and without giving a reason:
Cancellation takes effect at the end of your current billing period. You keep access to Premium features until that date. No pro-rata refund is due for the remaining period, except in the cases set out in sections 9 and 10.
Deleting the app does not cancel your subscription. You must cancel using the steps above.
Safarworld Ltd may end your access on 30 days' notice if the service is discontinued, or without notice in the event of a serious breach of these Terms.
Safarworld Ltd offers a 14-day satisfaction guarantee: if you see no noticeable improvement in your morning routine after 14 days of regular use, you may request a full refund by contacting support@themirra.app within that period.
This guarantee applies independently of your statutory right to cancel (section 10) and covers the first paid subscription period. Requests under this guarantee are processed within 5 to 10 working days.
Outside this guarantee and your statutory right to cancel, refunds are handled by Apple or Google under their own policies. Safarworld Ltd has no technical means of issuing refunds outside the Apple and Google payment systems, but undertakes to support any legitimate request you make to those platforms.
Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (United Kingdom) and, for consumers in the European Union, Directive 2011/83/EU, consumers normally have 14 days to cancel a distance contract.
That right does not apply to digital content not supplied on a tangible medium where supply has begun with the consumer's express prior consent and their acknowledgement that the right to cancel is thereby lost.
By subscribing to Premium (including at the end of a free trial), you expressly request that supply of the digital service begins immediately and acknowledge that you thereby lose your statutory 14-day right to cancel.
This does not affect the 14-day satisfaction guarantee (section 9), which is a commercial guarantee offered by Safarworld Ltd over and above your statutory rights.
Under the Consumer Rights Act 2015 (United Kingdom) and equivalent protections for consumers in the European Union, Safarworld Ltd warrants that the digital content supplied is of satisfactory quality, fit for its stated purpose and as described. If it is not, write to support@themirra.app to obtain a repair, a replacement or, where appropriate, a price reduction within a reasonable time.
Safarworld Ltd aims for a service availability target of 99%. Interruptions may occur during planned or unplanned maintenance and will, wherever possible, be announced with reasonable notice.
Safarworld Ltd undertakes to supply the services with reasonable care and skill and to devote the resources needed to deliver them properly. We are liable only where fault is established.
Safarworld Ltd is not liable for indirect loss, loss of data or non-financial loss arising from your use of, or inability to use, the app. Our total liability is limited to the amounts you actually paid over the preceding 12 months. Nothing in these Terms excludes liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot lawfully be excluded.
AI-generated content is provided for personal emotional support only. It is not medical, psychological or therapeutic advice.
You agree to:
Any breach of these obligations may result in immediate suspension or termination of your account, without refund and without prejudice to any claim for damages.
All elements of the The Mirra app — text, affirmations, graphics, code, trade marks, algorithms and databases — are the exclusive property of Safarworld Ltd or its partners and are protected by intellectual property law.
Your subscription grants you a personal, non-exclusive, non-transferable and revocable licence to use the app for strictly personal, non-commercial purposes, for the duration of the subscription.
This licence carries no right to reproduce, distribute, modify or commercially exploit the app's content.
Safarworld Ltd is not liable for any failure or delay in performing its obligations caused by events beyond its reasonable control, including natural disasters, pandemics, general strikes, widespread internet outages, acts of war or terrorism, failure of essential subprocessors (AWS, Apple, Google), or administrative or judicial decisions.
Safarworld Ltd will inform you of any such event as soon as reasonably possible. Where the obstacle is temporary, performance is suspended. Where it is permanent, active subscriptions will be refunded on a pro-rata basis.
📧 Any complaint about your subscription or the service must be sent to support@themirra.app — the only address authorised to handle customer requests for The Mirra. Safarworld Ltd will respond within 5 working days.
Safarworld Ltd cannot act on customer requests (support, billing, cancellation, refunds, personal data) sent through any other channel, including social media, app store reviews or a third-party email address.
If a dispute is not settled amicably within 30 days, consumers may refer the matter to an Alternative Dispute Resolution (ADR) body in their country of residence. Safarworld Ltd will provide the details of the relevant body on request to support@themirra.app.
These Terms are governed by and construed in accordance with the laws of England and Wales. In disputes between a business and Safarworld Ltd, the English courts have exclusive jurisdiction.
For consumers resident in the European Union, the mandatory consumer protection rules of their country of residence continue to apply and are not displaced by this clause. Those users retain the right to bring proceedings in the courts of their place of residence.
If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions continue in full force and effect.