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Legal documents

Legal Notice, Website Terms & Cookie Policy

Last updated: 15 August 2026 Version 2.0

Contents

  1. Legal notice
  2. Website terms of use
  3. Intellectual property
  4. Liability and disclaimers
  5. Hyperlinks
  6. Cookie policy
  7. Governing law
  8. Contact

1. Legal notice

Publisher of the website and app

The Mirra is published, operated and maintained by Safarworld Ltd. Safarworld Ltd is solely responsible for the The Mirra service, for its distribution on the App Store and Google Play, and for the processing of user data.

Safarworld Ltd
A company registered in the United Kingdom
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Single point of contact: support@themirra.app

Data protection — ICO registration

Safarworld Ltd is registered in the United Kingdom and pays the annual data protection fee required by the Information Commissioner's Office (ICO), the UK regulator for data protection and information rights. Full details of how data is processed are set out in the Privacy Policy.

Other apps published by Safarworld Ltd

Safarworld Ltd also publishes the travel app Safar World (safarworld.io). Enquiries about Safar World are handled separately at support@safarworld.io; enquiries about The Mirra must go to support@themirra.app.

Hosting

Amazon Web Services EMEA SARL
38 Avenue John F. Kennedy, L-1855 Luxembourg
Region: eu-west-3 (Paris, France)
aws.amazon.com

App distribution

  • Apple Inc. — App Store: One Apple Park Way, Cupertino, CA 95014, United States
  • Google LLC — Google Play: 1600 Amphitheatre Pkwy, Mountain View, CA 94043, United States

Single point of contact — data protection and customer enquiries

Safarworld Ltd handles every enquiry relating to The Mirra — support, billing, cancellation, legal questions and personal data — through a single address: support@themirra.app. No other address or channel is authorised to receive customer enquiries.

2. Website terms of use

2.1 Access to the website

The themirra.app website (the « Site ») is free to access for anyone with an internet connection. Any costs of accessing the Site (internet connection, equipment) are yours. Safarworld Ltd makes every effort to keep the Site available but cannot guarantee uninterrupted access.

Safarworld Ltd may change, suspend or withdraw access to the Site at any time, in particular for maintenance, security or technical reasons, without notice or compensation.

2.2 Your obligations

By accessing the Site, you agree to:

  • Use the Site for its intended purpose and in compliance with applicable laws and regulations
  • Not attempt to disrupt the Site's technical operation (hacking, malicious code injection, denial of service and the like)
  • Not reproduce, copy or use the Site's content without prior permission
  • Not impersonate Safarworld Ltd or any third party on the Site
  • Not publish unlawful or defamatory content, or content that infringes the rights of others

2.3 User accounts

An account is required to access the app's features. You are solely responsible for keeping your login details confidential and for all activity carried out through your account. You must report any unauthorised use immediately to support@themirra.app.

Safarworld Ltd may suspend or delete any account that breaches these terms, without notice or compensation.

2.4 User-generated content

You may share testimonials or feedback on the Site or through associated social media. By posting such content you grant Safarworld Ltd a worldwide, non-exclusive, royalty-free and transferable licence to use, reproduce and distribute it to promote the service, in compliance with applicable law. You warrant that you hold the necessary rights in any content you post.

3. Intellectual property

All elements of the Site and the The Mirra app — trade marks, logo, text, affirmations, graphics, illustrations, photographs, source code, architecture and databases — are protected by intellectual property law (copyright, trade mark law and database rights) and are the exclusive property of Safarworld Ltd or its licensors.

Reproducing, displaying, modifying, publishing, adapting or exploiting all or part of these elements, by any means whatsoever, without the prior written consent of Safarworld Ltd is strictly prohibited and constitutes infringement under the Copyright, Designs and Patents Act 1988 (United Kingdom) and equivalent legislation in the countries where the service is available.

The « The Mirra » trade mark and its associated visual identity are the property of Safarworld Ltd and are protected. Unauthorised use may constitute trade mark infringement.

Content generated by AI from your data is made available to you for personal use only. Safarworld Ltd retains all rights in the underlying models and algorithms.

4. Liability and disclaimers

4.1 Limitation of liability

Safarworld Ltd makes every effort to publish accurate, up-to-date information on the Site. That information is nevertheless provided for guidance only and may change without notice. Safarworld Ltd accepts no liability for errors or omissions in the Site's content, or for the consequences of relying on it.

Safarworld Ltd accepts no liability for direct or indirect loss arising from:

  • Access to, or inability to access, the Site
  • Your use of the Site or the app
  • Content posted on the Site by third parties
  • Viruses or malware that may infect your equipment while browsing

4.2 Accuracy of information

Statistics and figures shown on the Site (user numbers, satisfaction rates) are indicative and may reflect data as at a particular reference date. Safarworld Ltd endeavours to keep them current.

4.3 Health disclaimer

⚠️ The Mirra is not a medical device and does not constitute medical treatment, psychotherapy or diagnosis in any form. The affirmations and content are intended for personal development only. If you are experiencing psychological distress, please consult a qualified healthcare professional.

5. Hyperlinks

5.1 Outbound links

The Site may contain links to third-party websites. These are provided for information only. Safarworld Ltd has no control over the content of those sites and accepts no responsibility for their content, privacy policies or practices. A link does not imply endorsement.

5.2 Inbound links

Any hyperlink to the Site requires Safarworld Ltd's prior written consent, except plain text links to the Site's home page. Links using framing or inline linking, or liable to cause confusion as to the origin of the content, are expressly prohibited.

For partnership or linking requests, contact support@themirra.app

6. Cookie policy

6.1 What cookies are

A cookie is a small text file placed on your device when you browse a website or use an app. Cookies make it possible to recognise a user, remember their preferences and gather information about their browsing behaviour.

Under the Privacy and Electronic Communications Regulations 2003 (PECR, United Kingdom), the guidance of the Information Commissioner's Office (ICO) and, for users in the European Economic Area, the ePrivacy Directive, some cookies require your prior consent while others are strictly necessary to operate the service and do not.

6.2 Types of cookies we use

Strictly necessary cookies
Required for the website and app to function. They handle authentication, session management, security and basic preferences. They cannot be disabled.
Required
Analytics cookies
Collect anonymised data about how the site is used, to improve the experience (pages visited, session length, errors). Provider: Mixpanel (anonymised data; EU/UK to US transfers covered by Standard Contractual Clauses).
Optionnel
Preference cookies
Remember your preferences (language, theme, display settings) to personalise your experience.
Optionnel
Performance and error cookies
Help us detect and fix technical errors. Provider: Sentry (anonymous session identifier, retained for 30 days).
Optionnel

6.3 How long cookies are kept

Cookie typeMaximum lifetimeProvider
Session / authenticationSession duration or 30 daysSafarworld Ltd
User preferences12 monthsSafarworld Ltd
Analytics (anonymised)13 monthsMixpanel
Error tracking30 daysSentry

6.4 Managing your preferences

On your first visit, a consent banner lets you accept or decline non-essential cookies. You can change your preferences at any time:

  • In the app: Settings → Privacy → Cookie preferences
  • In your browser: every browser offers its own cookie controls in its settings, usually under « Privacy » or « Security »

Disabling analytics and preference cookies may degrade your experience but will not prevent access to the service. Disabling strictly necessary cookies may make the service unusable.

6.5 Third-party and social media cookies

The Site may embed social media sharing buttons (Instagram, TikTok). These can place third-party cookies on your device, governed by each platform's own privacy policy. Safarworld Ltd has no control over those cookies and encourages you to review the privacy policies of the platforms concerned.

To exercise your data protection rights (access, rectification, erasure), see the Privacy Policy or contact support@themirra.app. You may also complain to the competent supervisory authority: the ICO (United Kingdom, Safarworld Ltd's lead authority) or, if you live in the European Economic Area, the data protection authority of your country of residence (for example the CNIL in France).

7. Governing law

This legal notice and these website terms are governed by the laws of England and Wales. Any dispute concerning their interpretation or performance falls within the jurisdiction of the English courts.

This clause does not deprive consumers of the mandatory consumer protection rules in force in their country of habitual residence. Consumers resident in the European Union retain the right to bring proceedings before the courts of their place of residence.

Before taking any action, please contact Safarworld Ltd at support@themirra.app so that we can seek an amicable resolution. Failing that, consumers may refer the matter to an Alternative Dispute Resolution (ADR) body in their country of residence.

8. Contact

One address for every enquiry: support@themirra.app
Technical support, billing, subscriptions, cancellation, refunds, data protection, legal questions and partnerships.

📧 All enquiries: support@themirra.app
📬 Post: Safarworld Ltd — 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom

Typical response time: 2 to 5 working days.
Enquiries sent to other addresses or through social media cannot be processed.

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The Mirra is an app published by Safarworld Ltd, a company registered in the United Kingdom — 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

All customer enquiries — support, subscriptions, billing, cancellation and personal data — go exclusively through support@themirra.app.

© 2026 by Safarworld Ltd. All rights reserved.