Legal documents
Contents
The Mirra is published, operated and maintained by Safarworld Ltd. Safarworld Ltd is the data controller for your personal data within the meaning of the UK GDPR and the EU GDPR (Regulation (EU) 2016/679).
Safarworld Ltd
A company registered in the United Kingdom
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
Single point of contact for every enquiry (support, subscriptions, personal data):
support@themirra.app
By downloading, installing or using The Mirra you accept these terms of use and this privacy policy in full. If you do not accept them, you must stop using the app.
The Mirra is an emotional wellbeing app for anyone who wants to build a positive morning ritual. It offers:
The Mirra is not a medical device, does not constitute psychotherapy and is in no way a substitute for professional medical or psychiatric care. If you are in serious psychological distress, we encourage you to consult a qualified healthcare professional.
The Mirra is available on the following platforms:
An internet connection is required for AI affirmation generation. Widget features can work offline once content has been downloaded. Safarworld Ltd does not guarantee compatibility with every device on the market and may change the technical requirements.
The app is free to download. The free plan gives you:
A paid subscription (« Premium ») unlocks extended features: unlimited history, the full 30-day programme, widget themes and moods, emotional statistics and community access. The subscription price is displayed in the app at the point of purchase. Payments are processed by the Apple App Store and Google Play under their own terms.
A seven (7) day free trial is available for Premium. At the end of the trial the subscription converts automatically to a paid subscription unless you cancel beforehand. You can cancel at any time from your App Store or Google Play settings.
Subscriptions renew automatically at the end of each term (monthly or annual, depending on your plan). You can cancel at any time from your account settings on the App Store or Google Play. Cancellation takes effect at the end of the current period, with no pro-rata refund.
All elements making up The Mirra — text, AI-generated affirmations, graphics, icons, sounds, source code, algorithms, databases and trade marks — are the exclusive property of Safarworld Ltd or its licensors, and are protected by UK law (Copyright, Designs and Patents Act 1988) and by international intellectual property conventions.
You must not reproduce, modify, distribute, sell, rent, sublicense or otherwise exploit all or part of the app without the prior written consent of Safarworld Ltd.
If you share an affirmation generated by the app using the built-in share feature, you agree that Safarworld Ltd may use that content for promotional purposes, subject to the conditions set out below. Affirmations generated by AI from your data are produced for personal, non-commercial use.
You retain ownership of the personal data you enter in the app (your answers to the questions). You grant Safarworld Ltd a limited, non-exclusive, revocable licence to use that data solely to deliver the service — generating affirmations and improving the AI models within the limits set out in section 6.
This privacy policy explains how Safarworld Ltd, publisher of The Mirra, collects, uses, stores and protects your personal data, in accordance with the UK GDPR and the Data Protection Act 2018 (United Kingdom), and with the EU GDPR (Regulation (EU) 2016/679) for users in the European Economic Area.
Safarworld Ltd collects the following categories of data:
Safarworld Ltd does not collect special category data within the meaning of Article 9 of the GDPR (health data, genetic data and similar). Your emotional check-in answers are treated as ordinary usage data, not as health data.
| Purpose | Legal basis |
|---|---|
| Managing the waiting list and notifying you when the app launches | Consent |
| Providing the service (generating affirmations, widget) | Performance of a contract |
| Managing your Premium subscription | Performance of a contract |
| Improving the AI model (aggregated, anonymised data) | Legitimate interests |
| Sending push notifications (where you have consented) | Consent |
| Anonymised usage statistics | Legitimate interests |
| Fraud prevention and security | Legal obligation / legitimate interests |
| Responding to data subject rights requests | Legal obligation |
Waiting list. Signing up relies solely on your consent, given when you submit the form on our site. Your email address is used only to tell you when The Mirra launches and to send you the associated welcome offer. It is never sold, shared with third parties or used for other campaigns. You may withdraw your consent at any time by writing to support@themirra.app, and your address will be deleted without delay.
Safarworld Ltd may share your data with the following processors, in compliance with data protection law:
| Processor | Role | Location |
|---|---|---|
| Web3Forms | Delivering waiting list sign-ups to support@themirra.app | United States (SCC) |
| Amazon Web Services (AWS) | Data hosting and infrastructure | EU (eu-west-3, Paris) |
| OpenAI / AI provider | AI affirmation generation | United States (SCC) |
| RevenueCat | In-app subscription management | United States (SCC) |
| Mixpanel | Anonymised usage analytics | United States (SCC) |
| Sentry | Error logging | United States (SCC) |
| Apple / Google | App distribution and in-app payment | Worldwide |
SCC = the European Commission's Standard Contractual Clauses, supplemented by the ICO-approved International Data Transfer Addendum (IDTA) for transfers made from the United Kingdom.
As Safarworld Ltd is established in the United Kingdom, your data may be processed there. Transfers between the European Economic Area and the United Kingdom are covered by the adequacy decision adopted by the European Commission under the GDPR.
Some processors are established in the United States, so transfers outside the UK and the EEA may occur. These are governed by the European Commission's Standard Contractual Clauses, supplemented by the ICO's International Data Transfer Addendum, which secure a substantially equivalent level of protection.
To obtain a copy of these safeguards, write to support@themirra.app.
Under data protection law you have the following rights over your personal data:
To exercise these rights, write to support@themirra.app — the only channel through which The Mirra customer requests are handled. Safarworld Ltd responds within one month of receiving your request.
You may also lodge a complaint with the competent supervisory authority: the ICO (Information Commissioner's Office, Safarworld Ltd's lead authority in the United Kingdom) at ico.org.uk. If you live in the European Economic Area, you may contact the data protection authority in your country of residence — in France, the CNIL at www.cnil.fr.
You can delete your account and all associated personal data at any time from within the app: Settings → My account → Delete my account. On deletion, your profile is removed from the live service and you are signed out on all devices.
Some data may remain in secure backups, or be retained to meet legal obligations (accounting, fraud prevention, moderation records), for up to 30 days, after which it is permanently erased or irreversibly anonymised. For assistance, a copy of your data or manual deletion, write to support@themirra.app.
Safarworld Ltd is registered in the United Kingdom and maintains compliance with UK data protection obligations. Safarworld Ltd pays the annual data protection fee required by the Information Commissioner's Office (ICO), the UK regulator responsible for data protection and information rights.
This registration and fee do not replace your legal rights: they reflect Safarworld Ltd's commitment to handling personal data responsibly and to maintaining recognised compliance measures.
Safarworld Ltd implements appropriate technical and organisational measures to protect your data against unauthorised access, disclosure, alteration or destruction, including:
Where a breach is likely to result in a high risk to your rights and freedoms, you will be notified without undue delay, as required by law.
Safarworld Ltd does not knowingly collect personal data from anyone under 18 and does not market to that audience. By using The Mirra you confirm that you are at least 18, or that you are the parent or legal guardian of a minor using the app with your consent and under your supervision.
If you believe we have collected data about a child under 18, write to support@themirra.app immediately and Safarworld Ltd will delete the data concerned as soon as possible.
Safarworld Ltd operates a zero-tolerance policy towards objectionable content and abusive users across all The Mirra community spaces.
Any user can report content (a shared affirmation, comment, profile or message) they believe breaches these terms, using the Report option in the « … » menu next to the content. Reports are reviewed by our moderation team and actioned within 24 hours.
Any user can block another user at any time from their profile. A blocked user can no longer interact with you, view your public content, comment or send you messages. Blocking takes effect immediately and can be reversed from your account settings.
Where Safarworld Ltd reasonably determines that content or behaviour breaches these terms, it may remove the content, issue a warning, restrict certain features, temporarily suspend the account or terminate it permanently. Where content is manifestly unlawful, Safarworld Ltd cooperates with the competent authorities.
To report a trust or safety concern that cannot be handled through the in-app reporting tool, write to support@themirra.app. We aim to respond within 24 hours.
To the extent permitted by applicable law, Safarworld Ltd is not liable for:
Safarworld Ltd's total liability to any user, on any basis, is limited to the amounts that user actually paid in the 12 months preceding the event giving rise to the claim. Nothing in these terms excludes liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot lawfully be excluded.
⚠️ The Mirra is not a medical tool. The affirmations and content in the app do not constitute a diagnosis, treatment, or medical or psychological advice. If you are struggling psychologically, please consult a healthcare professional.
Safarworld Ltd may amend these terms of use and this privacy policy at any time. Where a change is material, you will be notified in the app or by email (if you have an account) at least 30 days before the new terms take effect.
Continuing to use the app after that notice constitutes acceptance of the new terms. If you do not accept the changes, you may cancel your subscription and delete your account before they take effect.
These terms are governed by the laws of England and Wales, where Safarworld Ltd is established. For consumers resident in the European Union, the mandatory consumer protection rules of their country of residence continue to apply and are not displaced by this clause.
Any complaint should first be sent to support@themirra.app. Safarworld Ltd undertakes to seek an amicable resolution within 30 days.
Failing an amicable resolution, the English courts have jurisdiction. Consumers resident in the European Union retain the right to bring proceedings in the courts of their place of residence and to use an Alternative Dispute Resolution (ADR) body in their country.
Every customer enquiry about The Mirra goes through a single address:
📧 support@themirra.app
Technical support · Subscriptions and billing · Cancellation and refunds · Data protection rights · Legal questions
📬 Post: Safarworld Ltd — 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
Typical response time: 2 to 5 working days. Enquiries sent to another address or through social media cannot be processed.